The diploma thesis focuses on preparing a proposal of marketing strategy for company Vinotéka U Tří knížat, which is based on a detailed situational analysis. It contains specific measures to achieve marketing objectives set out in relation with the summary SWOT analysis. Finally it also deals with evaluating of the proposed strategy in terms of time and economically.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223353 |
| Date | January 2012 |
| Creators | Rausová, Iva |
| Contributors | Mucha, Martin, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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