In this master’s thesis I will be dealing with internet marketing for recently established e-shop which sells handbags. In the thesis the theoretical basics will be described, which then will be used as a starting point for creating individual analysis and for the following-up internet marketing strategic concept, so that the realization of this draft could improve the current e-shop situation and to help with boosting thee-shop’s competitive abilities and making the customer awareness of the e-shop better.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224720 |
| Date | January 2014 |
| Creators | Steklá, Iva |
| Contributors | Němcová, Zuzana, Brož, Zdeněk |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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