This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225948 |
| Date | January 2013 |
| Creators | Zouhar, Matěj |
| Contributors | Bílá, Kateřina, Ivanička, Koloman |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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