The theme of diploma thesis is ?Attitudes and Buying Behavior of Customers in selected Shopping center.? The theoretical part is to obtain as much information on the issue as possible. A survey was carried out simultaneously directly in a shopping center. In the practical part, there is the evaluation of the response of the evaluation of the response of customers in the shopping center selected by the survey. For the research I have chosen the shopping center in Ceske Budejovice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153331 |
| Date | January 2013 |
| Creators | HOUDKOVÁ, Zuzana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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