Final thesis deals with an analysis of a Czech firm Mountfield which business activity lies in selling of garden equipment, swimming pools and hobby products. Based on this analysis a country is chosen, which is suitable for a future expansion. Consequently, the chosen market is segmented together with creating a targeting and positioning of Mountfield products on this market. Marketing mix for the market and customers in question is created in the last part of this thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192490 |
| Date | January 2013 |
| Creators | Marešová, Kateřina |
| Contributors | Průša, Přemysl, Nováček, Jakub |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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