The Diploma thesis deals with a strategic analysis of a company Princ parket s. r. o. A theoretical part of the thesis explains basic concepts and context within the field of a strategic management. In a practical part all previous mentioned methods and procedures are applied for the specific company. A basic starting point for the strategy proposal are external and internal analysis. For the macro-environmental analysis was crucial method of the PESTe analysis. For purposes of the micro-environmental analysis were used sectoral analysis and Porter's Five Forces model. The next step was the internal environment analysis. Based on the previous analyses, the SWOT analysis was established. The result is to propose a qualified strategy for the selected company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:430659 |
| Date | January 2017 |
| Creators | Krásová, Nikola |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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