Diploma thesis deals with the proposal of creating a marketing strategy for the newly emerging company. First, the emphasis is on the analysis of the internal and external environment of the emerging company along with the conduct of marketing research. The proposal includes a marketing strategy, determination of the time perspective, identification of possible risks and measures for their reduction and cost calculation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377386 |
| Date | January 2018 |
| Creators | Volková, Natálie |
| Contributors | Špecinger, Libor, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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