The aim of my diploma thesis is analysis of contemporary marketing mix and a suggestion of a new mix for building company. This thesis is worked out in conditions of a middle sized company The theoretical part is base on marketing mix creation – particular methods used for situation analysis processing and detailed elaboration of fundamental parts in marketing mix. In the practical part, I describe the company and analyze present structure of its marketing mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222164 |
| Date | January 2009 |
| Creators | Fraňková, Michaela |
| Contributors | Polanský, Tomáš, Heralecký, Tomáš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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