Although strategic management is one of the most important part of company management, SME management is not focused on it or only a little. If SMEs are interested to exist on market in a long term, they will have to soon or later start with making strategies and apply methods of strategic management. Target of my thesis was to make strategic analysis and create design of strategy's variant of small enterprise. The thesis highlights importance of strategy for SMEs and involves procedure of creating strategy which is applied in practice on the small enterprise.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11471 |
| Date | January 2009 |
| Creators | Linhartová, Michaela |
| Contributors | Svobodová, Ivana, Neumaierová, Inka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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