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Social marketing as a method to address HIV/AIDS in Kinshasa, Democratic Republic of Congo

M. Tech. Marketing / Describes the level of awareness of HIV/AIDS, exposure to information, accessibility to condoms and sexual conduct of inhabitants of Kinshasa regarding HIV/AIDS issues under the scrutiny of HIV social marketing campaigns. Secondly, the study aims at investigating the relationships between level of awareness of HIV/AIDS, exposure to information, accessibility to condoms, poverty/equity and sexual conduct amongst the inhabitants of Kinshasa. Thirdly, it intends to determine the difference between groups with regard to gender, age and socio-economic status.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000791
Date January 2012
CreatorsAyikwa, Lutete Christian.
ContributorsVan Rensburg, D. B. J., De Jager, J. W.
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeText
FormatPDF
RightsTshwane University of Technology

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