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Echoes Through the Screen: Social Media Posts' Effect on Public's Pre-Existing Perception on the Healthcare System in China

Thesis advisor: Wen Fan / Over the past summer, China has intensified its anti-corruption efforts in the healthcare sector to improve access, quality, and the negative public perception of the system. In order to understand the effectiveness of these measures, public opinions are crucial. This study examines the effect of social media posts on pre-existing public opinion about the healthcare system, specifically anti-corruption incidents. I sampled 3018 comments from four posts reporting medical anti-corruption incidents on the Chinese social media site Weibo. Results from sentiment analyses indicate a generally positive, but weak level of support for the anti-corruption measures, implying latent doubt about the measures and the healthcare system. Additionally, nearly 31.12% of the comments have an emotional score of zero. This score indicates that respondents either don't have an opinion or think the measures have no effect at all. The study emphasizes the influence of social media on public sentiment towards the medical system in China’s specific socio-political system. / Thesis (BA) — Boston College, 2024. / Submitted to: Boston College. Morrissey School of Arts and Sciences. / Discipline: Sociology. / Discipline: Departmental Honors.

Identiferoai:union.ndltd.org:BOSTON/oai:dlib.bc.edu:bc-ir_109990
Date January 2024
CreatorsGuo, Yutong
PublisherBoston College
Source SetsBoston College
LanguageEnglish
Detected LanguageEnglish
TypeText, thesis
Formatelectronic, application/pdf
RightsCopyright is held by the author, with all rights reserved, unless otherwise noted.

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