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Sociální cestovní ruch v krajích České republiky / Social tourism in the regions of the Czech Republic

The aim of the thesis is to evaluate the current support for the social tourism in the Czech Republic in terms of its spatial layout and verification of achieving the goals associated with this concept. The theoretical part includes defining the concept of tourism, its typology, management and connection to the regional development. Further attention is given to social tourism, its principles, recent developments, the basic features and examples of its support in European countries. The practical part deals with the support for social tourism in the Czech Republic, both at the regional and national level. It includes an analysis of the National Programme for the Promotion of Tourism 2010--2013 in terms of the distribution of subsidies allocated to the regions, target groups and product types. It also includes a summary of the results of the survey, which was carried out by the grant recipient. The conclusion includes the evaluation of the success of this program and proposes recommendations for its further development. For the evaluation of the current support are used methods such as comparison, analysis of statistical data and field research. During analysis of statistical indicators were used data of Czech Statistical Office, Ministry of Regional Development, regional strategic concepts of tourism development and the data obtained from author's own field research.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165587
Date January 2012
CreatorsKratochvílová, Lucie
ContributorsKouřilová, Jana, Pělucha, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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