The work deals with possibilities of application of marketing techniques in the spa tourism and use of these methods in practice for a particular company. The theoretical part summarizes the application of marketing techniques in the field of tourism, especially the spa tourism. Practical work includes the evaluation of the questionnaire survey, which was designed to determine satisfaction with services provided by spa company. At the end of the work, there are recommendations for changes in services and marketing of the company Spa Podebrady a.s.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16205 |
| Date | January 2008 |
| Creators | Kropáčková, Pavlína |
| Contributors | Mlejnková, Lena, Kruisová, Hana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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