This work is focused on researching identity and image of sport clubs. Gained and analyzed theoretical - methodical information served as a basic point for the creation of theoretical part which is focused on two particular clubs (Tatran Prešov and Sparata Praha). The aim was to analyze their strategy in the area of creation of the identity, and consequently researching the main image opinion among public which was obtained by a questionnaire. At the beginning of this thesis a hypothesis was sated, which was not completely approved, but on the other hand it was not disapproved. The end summarizes reached and analyzed outcomes and recommendations and suggestions in the area of improvement of identity creation which could bring positive reactions among wide public.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162581 |
| Date | January 2012 |
| Creators | Kuchár, Róbert |
| Contributors | Novotný, Jiří, Ščiklin, Alexandr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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