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Budovanie identity a imagu športového klubu / Building identity and image of a sport club

This work is focused on researching identity and image of sport clubs. Gained and analyzed theoretical - methodical information served as a basic point for the creation of theoretical part which is focused on two particular clubs (Tatran Prešov and Sparata Praha). The aim was to analyze their strategy in the area of creation of the identity, and consequently researching the main image opinion among public which was obtained by a questionnaire. At the beginning of this thesis a hypothesis was sated, which was not completely approved, but on the other hand it was not disapproved. The end summarizes reached and analyzed outcomes and recommendations and suggestions in the area of improvement of identity creation which could bring positive reactions among wide public.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162581
Date January 2012
CreatorsKuchár, Róbert
ContributorsNovotný, Jiří, Ščiklin, Alexandr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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