The diploma thesis is focused on the financial analysis of Unilever ČR s.r.o., which operates on FMCG market and specialize in consumer and cosmetic goods. The goal of this thesis is to identify weaknesses of financial management of the company from year 2008 until the year 2015 from the external analyst point of view. The output of this thesis are recommendations for better financial situation in the future period of time. Implementation of traditional and modern financial analysis tools is based on research of specialized literature. Traditional methods include analysis of balance rules, horizontal and vertical analysis, analysis of ratio indicators, analysis of differential indicators and pyramidal decomposition. The diagnosis of the financial situation and prediction of future of the company is implemented by the usage of creditworthy and bankruptcy models. A more modern point of view into problematic brings the usage of analysis of economic value added and usage of Spider analysis for comparison with market leaders. The source of information for practical part are annual reports, which are available for public on an online server provided by the Ministry of Justice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360137 |
| Date | January 2017 |
| Creators | Sivý, Pavol |
| Contributors | Smrčka, Luboš, Schönfeld, Jaroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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