A model of consumer buyer behaviour relating to the sponsorship of major sporting events in Australia

Description

Thesis (PhD) - Swinburne University of Technology, 2007. / Doctor of Philosophy, Swinburne University of Technology - 2007. Typescript. Bibliography: p. 209-229.

Links & Downloads

1. http://hdl.handle.net/1959.3/35001

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/271756481
Date	January 2007
Creators	Chester, Yayoi.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Swinburne Research Bank