The purpose of the diploma thesis was to provide the reader with the insight into sponsorship of Czech universities, explain the definition of sponsorship from different point of views and make a suggestion for improvement in the area of the academic sponsorship. I described sponsorship as a part of marketing communication and on showed its utilization on the specific example of the University of Economics and Ceska Sporitelna.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10396 |
| Date | January 2008 |
| Creators | Daňková, Kateřina |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0016 seconds