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Personální marketing / Personnel marketing

The aim of this thesis is the analysis of the human resources and personnel work in the area of personnel marketing, which is followed by proposals for changes and recommendations to improve the management of this area in a particular organization. The work focuses mainly on attracting workers, remuneration, employee benefits, training, development, and their retirement. South Bohemian Regional Authority was chosen as the analyzed object for my thesis titled Personal marketing.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137288
Date January 2012
CreatorsVOJTĚCHOVÁ, Iveta
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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