The objective of this dissertation is appraisal of the current status of Accenture's CSR initiatives. The theoretical part provides information that is essential for understanding CSR concept; it defines business ethics, a stakeholder theory and the triple bottom line of CSR. Furthermore, it provides a comprehensive view of the history and evolution of CSR and presents possibilities of measuring of CSR. Practical part is focused on Accenture's local and global CSR activities which are evaluated by using theoretical base from the first part of the dissertation. Part of the dissertation's appraisal includes a survey among Accenture's employees. Its results offer possible improvements to the Accenture's CSR strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199015 |
| Date | January 2012 |
| Creators | Mejdrová, Aneta |
| Contributors | Filipová, Alena, Valentová, Diana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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