This diploma thesis is dedicated to the proposal of marketing strategy for educational mobile applications from developer Holucent. In the theoretical part of the thesis are described notions from the field of marketing strategies and online marketing. Based on the analysis of current state is consequently created marketing strategy which cornerstones are suggestions of specific marketing measures. The means of control and measurement of effectiveness of suggested measures are analytical tools. The main asset of this thesis is improvement of propagation of educational mobile applications from developer Holucent.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431569 |
| Date | January 2017 |
| Creators | Kovácsová, Monika |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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