The aim of this work is to describe tools and methods that are used to carry out strategic analysis and using these tools and methods to carry out strategic analysis of Zepter International Ltd. Finally, this work propose the necessary recommendations and measures which should be guided by the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11124 |
| Date | January 2008 |
| Creators | Hubačka, Miroslav |
| Contributors | Kovář, František, Knedlík, Jaroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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