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Arts Management - marketingová strategie symfonického tělesa (Filharmonie mladých Praha) / Arts Management - Marketing Strategy of Symphony Orchestra (Prague Youth Philharmonic)

Goal of this diploma thesis is to create a marketing strategy of the Prague Youth Philharmonic symphony orchestra including marketing concept definition, audience research and marketing communication project. The marketing strategy proceeds from internal and external SWOT analysis of the subject. Theoretical part of the thesis deals with classical marketing theory and its use in arts management praxis. It focuses on strategic marketing and its instruments.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165635
Date January 2009
CreatorsFröhlich, Vojtěch
ContributorsSyrovátka, Oldřich, Raková, Iva
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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