This study aims to, against the background of the change in viewership figures, identify the factors that explain SVT Neuter’s increasing popularity within the age group young adults during the corona pandemic in the spring of 2020. The study wishes to receive answers to the questions: How do the interviewed young adults reason about their own media use and use of SVT Nyheter during the corona pandemic? And how do the interviewed young adults reason about increases/decreases in their own consumption of news based on the changed needs that have arisen as a result of the corona pandemic? The framework of uses and gratifications are taken into concern when analysing the results of this study. Four participants, within the study selection group, were placed in a focus group to be interviewed and discuss with each other. Where the participants consisted of people with different genders and background, however with a common daily news consumption. One participant, with responsibility for SVT´s newsroom, was also interviewed after the focus group, to get an insight from the inside of SVT and as a compliment to the answers from the focus group. The analyse method is qualitative in order to find codes, define themes with the purpose to find patterns. The conclusion of the findings is that need-satisfying factors were those, based on the results and gratifications, that affected the use of SVT Nyheter most within the focus group. The main theme, and finding, is the media use of the interviewed young adultsˈ during the pandemic. Where the influence of the media structure and individual factors such as housing situation has been important for news consumptions and the choice of media. Within the focus group, all participants agreed that the use of news mostly took place on digital and social media platforms, including news from SVT. This study is relevant as it examines a phenomenon during an ongoing crisis, where research is lacking, and may also enable today´s media society to gain an understanding of why young adultsˈ increased their use of SVT Nyheter during the pandemic. This is to understand young adults need for news for further research.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-433386 |
| Date | January 2021 |
| Creators | Schütz, Hanna, Hellström, Lotten |
| Publisher | Uppsala universitet, Institutionen för informatik och media, Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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