Metodologic part: strategic planning in the arts. Practical part: mission of the organization, external analysis, internal analysis -- analysis of the marketing research, strategies proposed on a basis of comparison of the external and internal analysis, implementation plans, financial evaluation of suggested strategies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10933 |
| Date | January 2009 |
| Creators | Koutná, Kateřina |
| Contributors | Černá, Jitka, Bělor, Roman |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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