The aim of this thesis is a strategic analysis of Business Media CZ s.r.o. The analysis reveals the strengths and weaknesses of the company and the opportunities and threats arising from the surroundings of the company. Based on the strategic analysis are identified competitive advantage and proposed strategic recommendations
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16804 |
| Date | January 2009 |
| Creators | Töpperová, Alice |
| Contributors | Sedláčková, Helena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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