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Marketingová strategie produktu / Product Marketing Strategy

The diploma thesis focuses on the marketing strategy of a new product in Chateau Valtice – Vinné sklepy Valtice, a.s. The critical data for the creation of an appropriate marketing strategy were obtained based on theoretical knowledge and applied marketing methods. The output of the thesis is the production of new products and specific proposal so find individual elements of the marketing strategy.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318336
Date January 2017
CreatorsRygarová, Hana
ContributorsBA,, Radka Šťastná,, Schüller, David
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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