This diploma thesis focuses on the determination of StarkGlass brand strategy, which focuses on the online sale of protective films for mobile phones. The work explores the experience of the existing customers of the brand, which is then used for proposals for improvement and for the determination of the future StarkGlass branding strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377553 |
| Date | January 2018 |
| Creators | Botek, Aleš |
| Contributors | Mareček, David, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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