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Strategie budování značky podniku / Strategic Brand Development of Company

This diploma thesis focuses on the determination of StarkGlass brand strategy, which focuses on the online sale of protective films for mobile phones. The work explores the experience of the existing customers of the brand, which is then used for proposals for improvement and for the determination of the future StarkGlass branding strategy.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377553
Date January 2018
CreatorsBotek, Aleš
ContributorsMareček, David, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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