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Podnikatelský plán společnosti zabývající se chovem a prodejem živých ryb na Slovensku / The Business Plan of a Start-up Company Engaged in the Breeding and Sale of Live Fish in Slovakia

The diploma thesis is focused on the creation of an economically feasible business plan for the establishment of a company dealing with the breeding and sale of live fish in Slovakia. The theoretical part contains a definition of the issues related to the main idea of the plan and its validation in the form of selected analytical and evaluation tools, the structure and content of individual parts of the business plan. The analytical part is devoted to the validation of the business model and analysis of the market and general environment, including the analysis of own resources and capabilities to identify key factors and evaluate them with subsequent decision-making on the appropriate market strategy. The design part describes the selected strategy of the company and the business model, which is elaborated into partial parts of the business plan.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442907
Date January 2021
CreatorsKuklica, Roman
ContributorsRenáta, Kováčová, Bumberová, Veronika
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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