The master´s thesis deals with the development strategy of the company. The thesis contains the characteristics of strategic management, analysis of external and internal environment of the company. The results of the analysis are summarized in the SWOT analysis, which is the basis for formulating recommendations. The main objective is the preparation of recommendations for the development of business strategy in the specific industry.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223918 |
| Date | January 2013 |
| Creators | Uhríková, Anna |
| Contributors | Nagy, Eva, Koleňák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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