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Marketingový plán / Proposal of Marketing Plan

The Master´s thesis focuses on the marketing plan for VMD Drogerie in the city of Uherské Hradiště. The theoretical part includes the information from the field of a marketing plan and procedures for the creation, which are connected on the literary sources. The thesis analyzes the current situation of drugstores, its opportunities and problems. The obtained data was used for the creation of a marketing plan. The last part of this thesis brings also suggestion solutions.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224146
Date January 2013
CreatorsSedláčková, Veronika
ContributorsKovářová, Ivana, Schüller, David
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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