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Marketingový plán pro společnost AIKON, s.r.o. / Marketing Plan for Company AIKON, s.r.o.

The theme of this thesis is to develop a marketing plan template for the company AIKON Ltd. The analytical part is based on theoretical knowledge and shows the status of the current marketing plan. Subsequently, on the basis of the analysis there is a set of recommendations developed, which will enable the company to achieve a better market position and increase an overall efficiency of the economic activity.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224321
Date January 2014
CreatorsŠtumpa, Zdeněk
ContributorsJahoda, Milan, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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