This master´s thesis aims to analyze an food company Frujo a.s. The analysis of environment of the company shows opportunities, but also threats around the holding. The analysis of internal situation help to determine its strengths ,weaknesses and financial health. These findings are summarized in the SWOT analysis. The conclusion states strategic recommendations for improvement of current situation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225273 |
| Date | January 2015 |
| Creators | Žůrek, Roman |
| Contributors | Pavlíček, Zbyněk, Hanušová, Helena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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