The object of my thesis "The proposal of Marketing Strategy" is analysing the company Trade Lukáš s. r. o. and its proposal marketing strategy. The first part is focused on theoretical marketing and the process of markketing strategy. The folowing part describes and analysses the company. The third part contains suggestion and recommendations for the comapany, which resulted from the analytical part.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241254 |
| Creators | Lukášová, Jana |
| Contributors | Maštera, František, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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