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Návrh marketingové komunikace pro Hotel 16 U Sv. Kateřiny / Proposal for marketing communications for Hotel 16 At St. Catherine

This thesis analyzes the marketing and communication mix of Hotel 16 At St. Catherine. This work defines marketing tools used in the hotel industry, SWOT analysis and segmentation. This analysis then derives individual recommendations for increasing the efficiency of marketing communication tools used.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85268
Date January 2011
CreatorsKožíšková, Jana
ContributorsBoučková, Jana, Procházková, Markéta
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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