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Analýza značkové strategie a inovativních možností společnosti OP Papírna s.r.o. / The analysis of branding strategy and innovation opportunities of the company OP papirna s.r.o.

This thesis deals with the analysis of the Branding Strategy, Strategic Brand Management and Innovation opportunities of the company OP papírna, s.r.o., producing thinprint paper which is applied as patient information leaflet in pharmaceutical industry for both the Czech and foreign markets. Author of the thesis studies creation and success of the OP brands, current Branding Strategy, following technical service and awareness of the OP products in comparison with the competition. Author also analyzed current condition of the firm using MOST analysis, market development using PESTE analysis and innovative opportunities for the company and SWOT analysis. In that case he answered beforehand-asked questions.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201773
Date January 2014
CreatorsPetrmann, David
ContributorsZamykalová, Miroslava, Šanovec, Libor
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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