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Návrh marketingové strategie / Marketing Strategy Proposal

This diploma thesis analyzes the current state of the company and creating a marketing strategy that aims to put a new product on the market, effectively increase sales and visibility of the company. The work includes a thorough analysis of the macro environment, industry environment and micro-enterprise with the final assembly of SWOT analysis. In conclusion, recommendations will be proposed for all components of the marketing mix, in order to improve the current situation, and their economic evaluation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241372
Date January 2016
CreatorsKozelková, Marika
ContributorsMBA, Veronika Bednaříková,, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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