This Master´s thesis deals with the strategy formulation of the company Třinecké železárny aimed at the US market. Třinecké železárny is currently the biggest Czech manufacturer of steel and related products. Nearly 70 % of its production is exported and the USA is one of the export priorities. The theoretical part of this thesis explains what strategic management is and discusses the forms of market entry strategies. The practical part is mainly focused on internal and external analysis of the company, resulting in SWOT analysis. SWOT analysis plays a very important role in achieving the thesis goal which is to formulate strategic recommendations. These recommendations aim at improving the position of Třinecké železárny on the US steel market. The final part could benefit Czech industrial companies interested in entering the US market as there are some principal advices based on the experience of Třinecké železárny.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205666 |
| Date | January 2015 |
| Creators | Bambušková, Tereza |
| Contributors | Neumaierová, Inka, Kurek, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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