This thesis deals with analysis of internal and external spa environment which is used for definition of business strategies. These strategies should be implemented by company for increase its ability to compete. The thesis also describes potentialities and benefits of using e-marketing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221987 |
| Date | January 2008 |
| Creators | Špaček, Martin |
| Contributors | Čapov, Martin, Němeček, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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