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Strategická analýza STUDENT Agency, s.r.o. / Strategic Analysis of STUDENT Agency, s.r.o.

The aim of this thesis is to perform Stategic analysis on the STUDENT Agency company.The analysis is one of the tools which help to create a succesfull strategic plan of the company.The first part is theoretical and it is focused on describing methods applied in the second part. Analysis in the second part is contains macro environment analysis and analysis of the micro environment, analysis of internal resources and capabilities.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73597
Date January 2010
CreatorsPavlovičová, Zuzana
ContributorsEisler, Jan, Vejmelka, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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