The diploma thesis deals with corporate competitive strategy of firm operating on services market. The thesis provides the analysis of the current state and it submit a proposal for improvement of the competitive strategy based on detected information. The proposed improvements are aimed at achieving of corporate goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377976 |
| Date | January 2018 |
| Creators | Požárová, Tereza |
| Contributors | Rompotl, Jaroslav, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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