The thesis deals with the creation of a real business plan to establish a confectionery factory "Nebeské dorty" in the village Rouchovany. The theoretical part of the thesis includes the definition of business terms and analyzes needed for the elaboration of a business plan. In the design part there is a business model and related organizational, marketing and financial plan. Thanks to the questionnaire given to selected respondents and to the analyzes performed, it can be said that the future enterprise has a great chance of success.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:400013 |
| Date | January 2019 |
| Creators | Brudíková, Veronika |
| Contributors | Vičarová,, Petra, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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