The goal of this diploma thesis is to suggest effective action steps targeting the enhancement of current situation within a company with the help of analysis of both its internal and external environment. Fundamental analysis, SLEPTE analysis, Porter's model and SWOT analysis were used. Each application is preceded by theoretical introduction into the essence of the applied analytical model.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223333 |
| Date | January 2012 |
| Creators | Omelková, Jitka |
| Contributors | Ing.Karel Večeřa, Hanušová, Helena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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