This master thesis includes a comprehensive analysis of the new car sales via the internet. The SLETPE and SWOT analyses were used for the overall analysis of the external and internal environment. The opinion about this new way of selling cars was inspected by marketing research. The current websites of companies are described and assessed, because of the importance for the implementation of e-commerce.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223767 |
| Date | January 2013 |
| Creators | Hamplová, Veronika |
| Contributors | Lacman, Petr, Dvořák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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