The thesis deals with preparation of a business plan for the establishment of a café. The thesis describes the theoretical foundations, which is needed to know to develop a business plan. The practical section of the thesis deals with market analysis, marketing research, competition analysis and draft of the business plan, including a financial plan for the establishment of café.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443006 |
| Date | January 2021 |
| Creators | Říhová, Denisa |
| Contributors | Crhák, Matěj, Heralecký, Tomáš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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