This thesis is focused on marketing strategy of a specific company. Thesis includes analysis of current marketing strategy. On the basis of the analysis are made suggestions and recommendations, which will lead to higher sales, higher market share and higher profit of analyzed company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223086 |
| Date | January 2011 |
| Creators | Drápal, Jan |
| Contributors | Hlaváč, Michal, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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