This diploma thesis deals with making business plan for the establishment of restaurant in Frenstat pod Radhostem. There is theoretical basis connected with realizing business plan in first part. Analytical part of the thesis comprises macro and micro environmental analysis at market research to detect potential demand in defined area. Result of business plan is establishment proposal.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225267 |
| Date | January 2015 |
| Creators | Vašendová, Dominika |
| Contributors | Janošcová, Zuzana, Ptáček, Roman |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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