This thesis is concerned with the sales strategy of an International corporation Guinness on a UK market. The paper further analyses the internal and external environment of the company. Based on these analyses the paper provides some possible strategies that can result in an improvement of the sales efficiency of the company
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:200160 |
| Date | January 2013 |
| Creators | Kněžický, Miroslav |
| Contributors | Cimler, Petr, Hommerová, Dita |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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