Zhodnocení marketingové strategie firmy Bruder na českém trhu a návrh nové komunikační strategie v České republice / Marketing Strategy Evaluation of the Company Bruder at the czech market and New Communication Strategy Concept for the Czech Republic

Description

The thesis analyses the current marketing strategy of the company Bruder at the Czech market. The new communication strategy plan is based on current marketing strategy analysis, recommendations in the specialised literature and questionnaires filled up by respondents.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-196952

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:196952
Date	January 2012
Creators	Náměstková, Martina
Contributors	Zamykalová, Miroslava, Gullová, Soňa
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess