Master´s thesis deals with analysis of issues related to the marketing management of the viticultural company. Includes an assessment of the current state of the company and a proposal to improve marketing strategies that will improve the promotion and distribution company and strengthening market position.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222173 |
| Date | January 2009 |
| Creators | Drtilová, Alena |
| Contributors | Portová, Radka, Heralecký, Tomáš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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