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Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction Analysis and Proposal for its Improvement

The goal of this diploma thesis is to analyze customer´s satisfaction of cleaning company ČISTĚ CZ s.r.o. The theoretical part is focused to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223264
Date January 2011
CreatorsMachová, Petra
ContributorsZemanová, Věra, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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